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Cross Channel Marketing Manager

R Cross Channel Marketing Manager (Open)Job Summary

‚€‹The Cross-Channel Marketing Manager is part of an industry-leading marketing program, responsible for driving synchronization, process and technological advances across all of the marketing channels. The manager is responsible for driving lifecycle automation coordination among the marketing channels.‚€‹


Job Responsibilities

‚€‹



  • Manage and drive a consistent cross-channel voice to the customer.

  • Integrate Overstock technologies across channels (DMP, CIM, Customer 360 Table, etc.).

  • Drive and manage technologic and strategic innovation across all of the marketing channels.

  • Drive and manage process innovation between the marketing channels.

  • Drive and manage new cross-department initiatives

  • Drive and manage direct marketing and automation efforts through new marketing channels.

  • Responsible for understanding multiple marketing channels' performance and making recommendations for improvements.

  • Understand and manage the holistic customer experience across all of the marketing channels.

  • Have a strong understanding of current marketing channel practices and projects.

  • Manage cross-channel projects between the business and development teams.

  • Responsible for tracking and measuring performance of all cross-channel initiatives, as well as, the overall marketing channels' performance.‚€‹



  • Perform other duties as required and assigned by manager and upper management.

  • Follow legal policies as directed.


Job Requirements

‚€‹



  • 5+ years of direct marketing experience (preferred)

  • Business savvy and strategically focused on improvement and optimization

  • Experience or familiarity with relational databases and statistical data analysis (strong to intermediate skills in SQL a plus)

  • Competent in Microsoft Excel and other Microsoft Office programs

  • Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities

  • Ability to learn quickly and work efficiently in a fast paced environment.

  • Must be able to handle operational schedules and production work. ‚€‹


SkillsEducation

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  • Degree in Business, Communications, Journalism, Computer Science, Economics, Finance, Information Systems or equivalent


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