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Head of Branding

R Head of Branding (Open)

Head of Branding


Overstock is seeking a Head of Branding with a proven track record of success leading an online brand. Overstock's brand is one of the most recognized brands in e-commerce and Overstock is looking for an individual who can leverage the latest technologies as well as leading online and offline content strategies to further its brand initiatives. Be responsible for the strategic management for branding


Ideal candidate has experience establishing a brand on-line and leading large


cross- functional teams. This person will be responsible for matching consumer insights with Overstock's brand vision to create an experience that both engages the consumer and simplifies their home shopping experience. This individual will be responsible for in-house creative including overseeing TV production, consumer insights, promotions, organic social, PR and communications.


Key responsibilities will include:



  • Oversee roll-out of brand positioning, related campaigns, and channel integration


  • Create, maintain and integrate company brand book .


  • Content strategy and creation across all channels and site


  • Building a strong team of leaders to deliver against team goals


  • Leveraging process improvement opportunities and technology


  • Develop key performance metrics and reporting tools


  • Collaborate and lead specific brand initiatives across the organization


  • Reinforce a customer-centric culture


  • Promotional strategy development


  • Develop and lead a team of professionals for optimum performance.


  • Manage staff effectively - producing high productivity and quality work, with good morale and low voluntary turnover.


  • Participates in formulating and administering company policies and developing long-range goals and objectives.


  • Directs and coordinates activities of department or division for which responsibility is delegated to further attainment of goals and objectives.


  • Reviews analyses of activities, costs, operations, and forecast data to determine department or division progress toward stated goals and objectives.


  • Confers with other executives and administrative personnel to review achievements and discuss required changes in goals or objectives resulting from current status and conditions.



Desired Skills & Experience:



  • Masters/MBA preferred or management consulting highly experienced equivalent

  • 7 plus years B2C executive online business experience with at least 5 years in managing and leading a team.

  • 4Es of leadership - Envision, Enroll, Energize and Execute

  • Experience directing a product or brand launch

  • Conversant and capable in data/analytics with history of data-driven decisions

  • Integrator. Collaborator. Strategic AND Execution

  • Consumer centric orientation

  • Experience working with leading agencies

  • Experience working in an agile/scrum environment

  • Ability to develop, plan and implement short and long-range goals.

  • Development and successful performance of high level budget and annual operating plans.

  • Expertise in strategic planning, budgeting, forecasting, administration, operations, training, and effective staff leadership and motivation are critical skills.

  • Possessing superior communication skills, both oral and written is critical.

  • This person needs to be very hands-on, with a positive can-do attitude, which reflects the company's corporate culture. Additionally, the individual should be well organized, computer literate, detail-oriented, and have the ability to delegate responsibility as needed.


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