Senior Marketing Manager of PLA

R Senior Marketing Manager of PLA (Open)Job Summary

‚€‹The SEM Senior Marketing Manager optimizes existing marketing partnerships and creates/executes new online marketing programs/campaign to meet revenue goals. This position requires online marketing expertise, data analysis, creative problem-solving, and understanding the latest trends and knowing which partners have the highest return on investment.

Job Responsibilities


  • Create, implement, track, analyze and optimize Product Listing Ad campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.

  • Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture)

  • Prior experience building teams and managing, training and mentoring junior staff on all aspects of search marketing and managing internal and external client relationships

  • Strong command / expertise in managing bid optimization platforms Dart Search, Kenshoo, Marin, SearchForce

  • Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs)

  • Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics CPA, CPL

  • Actively test and analyze products and landing pages to increase ROI and drive incremental volume.

  • Manage daily relationships with key search engine representatives.

  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency.

  • Provide consistent and effective support to Senior Managers on forecasting and new business opportunities‚€‹

  • Perform other duties as required and assigned by manager and upper management.

  • Follow legal policies as directed.

Job Requirements


  • 5+ years marketing experience

  • Strong quantitative skills required to analyze and optimize campaigns

  • Ability to work cross-functionally with other teams and to manage multiple projects simultaneously in order to meet goals‚€‹


  • ‚€‹Search Engine Marketing

  • MS-Excel

  • Google Analytics


  • Bachelors' in Marketing, Business, or other related field, or equivalent experience

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