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Social Media Team Lead

R Social Media Team Lead (Open)

Responsible for overseeing the daily operations of the Social Media Team. Will manage a team of social media practitioners who engage with our target consumer across a number of different channels. Manages social media channels for big brands, while adopting new technologies. Analyze data, gathering insights, and using them to inform strategic direction. This position reports to the Director of Social Media.


Job Responsibilities

  • Oversee content strategy for the following channels: Facebook, Twitter, Instagram, Polyvore, Pinterest, and YouTube.

  • Work with social media and customer service teams to ensure customer feedback and comments are responded to and resolved in a timely manner.

  • Develop and implement innovative, on-trend social media campaigns that resonate with our target consumer.

  • Support company-wide marketing strategy and initiatives.

  • Monitor market trends, best practices, competitors, and the social media industry with special focus on managed platforms and communicate insights to the team and cross-functional groups as appropriate.

  • Work with outside vendors / partners as necessary.

  • Work with social media analyst to understand campaign performance, and draw from insights to inform content and channel strategy.

  • Perform other duties as required and assigned by manager and upper management.

  • Follow legal policies as directed.



  • Perform other duties as required and assigned by manager and upper management.

  • Follow legal policies as directed.


Job Requirements

  • Preferred 3-5 years previous work experience in social media for a large consumer brand, either in house or in an agency environment

  • Working knowledge of MS Office (Outlook, PowerPoint, Excel, Word)

  • Working knowledge of enterprise level social media tools


Skills

  • €‹Should be seasoned in B2C social media and marketing tactics/practices, analytics, and reporting

  • Knowledge of online retail/e-commerce space


Education

€‹BA/BS degree in marketing, communications, journalism or related field


CertificationsPhysical Requirements

Equal Employment OpportunityIt is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.


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